In the NEWS 1977.
Thousands of gallons of bad beer have given an international brewery company a massive hangover.
Ind Coope, who are running an intensive TV advertising campaign which shows a man clutching a pint of Diamond Heavy crash through the floor, have seen sales plunge in the same direction.
In the West of Scotland scores of pubs have been without the beer, “forcing” pint drinkers to switch to spirits.
Affected
The beer affected is Double Diamond Export, Diamond Heavy, which is brewed in Alloa, is unaffected.
One of the howffs hit is the Waterside Miners’ Welfare Club, near Kirkintilloch. The manager there said, “We have been without some beer for almost a fortnight now. The first week members drank bottled beer, but that has run out also. Now they are being forced to drink spirits.
“I just hope they get this sorted our soon. I have had a lot of complaints.”
FORTUNATE
At Samuel Dow’s pub in Mitchell Street, Glasgow, they are more fortunate. One of the staff said, “We were lucky. We had a large stock of beer in before this emergency. But we won’t be able to last much longer.”
The bosses at Ind Coope were left with a bitter taste in their mouth after thousands of kegs of beer were distributed throughout Scotland.
The discerning Scots drinkers soon let bar managers know what they thought of the bad beer. After receiving hundreds of complaints the Ind Coope bosses decided to recall the bad beer, which came from Burton-on-Trent.
Now, after two weeks investigation they think they have the problem sorted.
RETURNED
A spokesman for the brewery said today- “We have had a problem with one of our brands over the last couple of weeks and a significant quantity had to be returned.
“But this has now been overcome and our quality and standards are back to the level expected of our products.”
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